Karin Zannella

I founded and scaled hairbanglez, an innovative bracelet brand built around three patents, culminating in a successful acquisition by a competitor.

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Karin Zannella is a fractional CMO, growth strategist, and marketing executive with more than 20 years of experience building consumer brands.

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Through her fractional consulting business, she partners with emerging food, beverage, and lifestyle companies to lead brand strategy, innovation, commercialization, retail marketing, and go-to-market execution, helping founders accelerate growth with the expertise of an experienced executive.

In addition to her corporate and consulting career, Karin is a serial entrepreneur who has launched multiple businesses and consumer products. She founded hairbanglez, a consumer products company built around three patents, which she successfully scaled and sold. As both a founder and operator, she brings firsthand experience navigating the challenges of building, growing, and exiting a business.

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"I've been fortunate to experience entrepreneurship from every angle as a founder, operator, marketer, and advisor. The Whisper Group brings together people who genuinely want to help founders succeed, and that's the kind of community I love being part of. I'm excited to share what I've learned, make meaningful connections, and help entrepreneurs build brands that last."

- Karin Zannella