You know you’ve built something valuable.
But how valuable, and to whom?
When you’re wondering what it would take to sell your business, The Whisper Report is the perfect place to start.
What Is The Whisper Report?
A comprehensive diagnostic that gives you a clear, honest picture of where your business stands today, what it will take to get the sale you want, and what the timeline looks like from today to your best exit.
When you’re busy growing your business, it’s hard to have outside perspective on how sellable your business is and how that sale aligns with your aspirations. The Whisper Report delivers a personalized, measurable goal you can work toward and a roadmap to reach it.
Pssst: Not quite ready for a diagnostic report, but craving a clear plan to build a business you can sell one day?
Explore our custom Build-to-Sell Blueprint at the bottom of this page!
The Whisper Report Is For You If:
You’re running a successful business and starting to think seriously about how you want to leave it, whether that’s two years from now or twenty.
You want a real diagnostic from someone who has successfully sold a business like yours, not a generic growth assessment from ChatGPT.
The idea of an exit feels a little intimidating, so you need a safe, confidential place to think this through for your specific business.
You're a proactive founder who’s ready to step on the scale, so to speak, even if it feels scary to face your current reality. You know it’s the first step to changing it.
How It Works:
01
We Start With:
A structured interview with an exited female founder advisor to surface what you actually want from your exit, financially and personally. Every advisor at The Whisper Group has started, scaled, and sold her business. We work for you, not a bank or broker, to deliver the best outcome for you.
02
You can Expect:
A clear, independent valuation of your business as it stands today, grounded in current industry data, not generic multiples. We help you uncover the deep why behind your desire to sell and deliver a holistic analysis of your strengths, challenges, threats, and opportunities, both inside your business and within the broader market.
03
Walk Away With:
A personalized roadmap to the exit you want with concrete steps to close the gap. Your dream exit may not look like everyone else’s. We align your valuation with your personal goals so when the deal day comes, you leave the table with everything you want.
The Whisper Report is a one-time engagement with no ongoing commitment required.
Most founders who complete The Whisper Report move directly into our exit readiness programs or engage to sell now. Others leave with everything they need to start building toward exit on their own, and we love that too. Either way, we’re here to help you get what you want on your timeline and terms.
Investment: $5,000
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“I had an offer on the table, and I needed to see if the value I was being offered matched the market. I also needed to get clear on whether or not I actually wanted to make this kind of move with my business. My Whisper Advisor was able to quickly get a valuation done. More importantly, she helped me get clear on exactly what was important to me and why. This was truly game changing work.”
- Pam Jordan, Pivot Business Group -
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“The Whisper Group helped me turn acquisitions from a general growth idea into a clear, actionable strategy. Their process gave me a more disciplined way to think about where acquisitions could create the greatest impact, what to look for in the right opportunity and how each deal could support my goals for Geben's long-term growth.
The Whisper Report gave me a roadmap I could actually use, and since completing it, we have acquired two companies. It has continued to serve as a valuable reference point as I evaluate opportunities, assess strategic fit and make decisions with greater clarity and confidence.”
- Heather Whaling, Geben Communications -
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“I was really focused on building a company that was transferable, even if I never planned to sell. I had already done the hard work of extracting myself from the day to day of my business. I’d built a full leadership team, and I wanted to set a plan to get to be exit ready in the next 12-24 months. The Whisper Report and work with the TWG provided a clear roadmap to hit the target, and I found their work essential in setting a North Star for the team, regardless of if I ever wanted to sell or not!”
- Christine Abatte, Novita PR -
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“Exit wasn't on my mind in the near future, but I was curious about its current worth and how my current plans for growth would equate to eventual exit value, if I decided to go that route. I learned so much through the Whisper Report process, and was able to put action plans in place to make the business even more valuable, all while building my life on my own terms!”
- Natasha Walstra, Nearpoint Strategies -
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“I found the Whisper Report to be very informative and insightful and would recommend it to anyone considering selling their business. My advisor was incredible to work with.”
- Samantha Smith, Eversmith Organics
Not quite ready for the whisper report? Start with the
BUILD-TO-SELL BLUEPRINT
A personalized plan for the founder who sees exit on the horizon, but knows she probably has a few more years of intentional building first.
Rather than waiting until you’re desperate to exit down the line, the Build-to-Sell Blueprint gives you clarity on what's working, what’s holding you back, and what to start evolving now so when it’s time to prep for sale, you (and your company) are ready.
This Is For You If:
You're running a growing business and exit feels like a future goal, not an imminent one.
You suspect your business relies too heavily on you and want to change that before it becomes a bigger bottleneck.
You want a custom, prioritized action plan, not generic growth advice.
You're ready to start scaling with intention toward a sale, even if that sale is likely a few years away.
You want an honest outside perspective on where your business stands before you start shifting your model.
Expect to Receive
Phase One: Onboarding & operations analysis
Founder Interview: We conduct a personalized deep dive into your goals, background, and business vision.
Team Interviews: We meet with key team members to get a more holistic view of your day-to-day operations and talent bench.
Systems and Tools Audit: We go into your actual workspaces to evaluate how everything is working behind the scenes
Phase Two: business health assessment
Founder-dependency Analysis: Illuminating all of the processes that run through you, and what breaks if you step back.
Team Roles and Gap Analysis: Reviewing your current structure, personnel gaps, and what would make the best next hire.
Tech Stack Review: Identifying where you're leaking resources or missing a tool.
AI Integration Opportunities: Showing you how to leverage AI to reduce your involvement in repeatable tasks.
Phase Three: Financial Baseline
Custom Financial Resource: We develop a profitability analysis, forecast model, or division-of-labor matrix based on your specific needs.
Preliminary WHISPER Score: Your baseline number to understand how sellable your business is today.
Phase Four: Action Plan
Month-by-Month Roadmap: Outlining the next 3-12 months of action steps with a clear starting point so it isn't overwhelming.
TL;DR Executive Summary: Ensuring your full blueprint is usable on day one.
Curated Resource Library: Templates and tools matched to your priorities and next steps.
Investment: $5,000
No ongoing commitment required.
Frequently Asked Questions
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The Whisper Report is designed for founders who are actively preparing to sell, typically within the next one to three years. It delivers a clear valuation, a personalized exit roadmap, and a realistic picture of what a buyer would see today.
The Build-to-Sell Blueprint is for founders who are earlier in the journey, typically three or more years from exit and focused on building a stronger, more sellable business now. It goes deep into your operations, systems, team structure, and financial health to give you a clear plan for what to fix and strengthen right now.
Not sure which one is right for you? Book a call and we'll point you in the right direction. -
Not at all. Many founders who start here are exit-curious, not exit-ready. These services are designed to tell you where you stand so you can make informed decisions about what comes next, on your own timeline.
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Most businesses have a gap between where they are today and where they need to be for a successful sale. The Whisper Report gives you a concrete diagnostic so you can start making decisions today that give you the option to sell in the future.
If you’re not there yet, the Build-to-Sell Blueprint gives you actionable steps to structure your business now for a potential exit in the future. -
You'll be matched with an exited female founder advisor whose experience is relevant to your business and goals. Every advisor inside The Whisper Group has personally built, scaled, and sold a business, so you can trust that the independent insights shared come from a place of protective empathy and lived understanding.
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Completely. We understand that most founders can't have this conversation openly with their team, board, or investors yet. Everything discussed inside The Whisper Group stays here.
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You'll leave with a valuation, personalized roadmap, and recommended next step. Many founders move directly into The Whisper Way Advisory to begin implementing their roadmap with ongoing, expert support. Others realize they have active acquirers that may be interested now and move into The Exit Whisperer for support through closing the deal. Some use their report to start building toward exit independently.
No matter what, you’ll have a much clearer picture of your personal exit potential. -
Yes. Both The Whisper Report and the Build-to-Sell Blueprint are a one-time, flat fee with no ongoing commitment and no success fee attached. If you choose to continue with The Whisper Way Advisory or The Exit Whisperer, that is a separate engagement discussed after your report is complete.